Storytelling: a modus vivendi also making inroads into the business world

Charisma, inspiration, success: we all need to influence, engage and inspire others so that our ideas are heard and remembered.
And words are the simplest and at the same time most extraordinary means of opening the door to relationships.
Words are capable of making things happen, they are the most powerful means of generating change.
Words can create sharing, influence, excite, foster memories, create rapport, ignite desire and motivation in others.

Every manager wants to effectively convey his values within the company, so that his Vision is realised in successful results.
He wants to bring his motivation closer to that of his employees, so as to create synergy, enthusiasm, affiliation, proactivity towards a common goal.
In the business world, the ability to transform a professional relationship, even of a negotiating nature, into a strong relationship based on mutual trust, capable of enriching on a human level and generating partnerships capable of promoting agreements in a win-win perspective, is highly sought after.
And if for some this ability can be considered an innate charismatic gift, for others it can be learnt and consolidated through the method.
Persona GLOBAL®, a multinational company that delivers specialised certification programmes to professionals and managers, has conducted rigorous research over a period of 20 years, during which it has studied the communication of the world’s top managers in depth and detail.

The results of this research inspired the creation of a real methodology: ‘Storytelling for Leaders’. The workshop dedicated to this method is focused on business, and is extremely practical and designed to provide skills that can be immediately applied in professional and personal life.

Storytelling for Leaders enables you to
– improve the ability to influence without using an authoritative style
– enhance the ability to build rapport with stakeholders
– refine clarity of exposition and mode to better adapt to different audiences
– make the leader’s communication clearer so that the concepts he/she expresses are easily memorised and able to generate action
– create alignment and sharing of a common point of view.

The Workshop provides:
– communication techniques: how to make your message “unforgettable
– tools to overcome the listener’s closed attitude: how to change the behaviour of others using “Influence Stories
– method for building strong relationships through “Connection Stories
– Insight and empowerment: how to intercept interesting stories to tell through “Story Listening” and “Sensemaking
– tips on how to convince, engage and retain customers through “Clarity Stories
– criteria for communicating corporate values and vision through “Success Stories”.

The Storytelling for Leaders Workshop helps leaders to enhance their skills as Storytellers (charismatic and inspiring speakers), increasing their communicative effectiveness, both in public speaking and on a personal and professional level.
Awareness of the power within words is indeed the secret of every true Leader.
For thirty years, I&G Management has been transmitting methods to improve the performance of Italian managers and, precisely because of the increasing interest in this methodology today, it has decided to import it into Italy and make it available in our country.